the yakult story: japanese health drink that conquered world with beneficial bacteria and beaming ladies - drinking glass water bottle
When you walk on the streets of Rio, or take an elevator in Singapore, or walk through the square in Mexico City, there is a good chance that you will meet a lady of yangledo.
Wearing a smart uniform and carrying a box of famous probiotic milk drinks on one shoulder, Ms. yangledo has proved to be an inspiration tool for wearing smiling faces for Japanese products.
Sasa's story: from the small basement store to the Asian cosmetics company, empireYakult launched its trendy Ms. Yakult in 1963, a Japanese scientist Minoru shi.
There are about 35,000 Ms. Yakult in Japan. to-
Access to offices and workplaces throughout the country.
Another 46,600 Ms. yakudo perform similar tasks in many of the 38 countries and regions where the company's products are available.
Kanako Hosomura, a housewife in Yokohama, said: "I have seen Ms. yangledo riding a bicycle through the neighborhood since I was a child, waving to us as we walked to school, "He has been in her refrigerator for her son's pink bottle.
"Like the police or the postman, they are eternal in our lives.
I think a lot of people feel at ease that they haven't changed the way they deliver the product or tried to change what made them famous.
"The company today known as Yakult Honsha dates back to 1921, when its founder, Minoru Shirota, entered the then Imperial University School of Medicine in Kyoto (
Kyoto University now).
Born in Yida, a rural town in Nagano County in 1899, Shirota witnessed poor hygiene and undernutrition leading to outbreaks of diseases such as cholera and diarrhea in the country.
He is keen to eliminate the causes of diseases that have such a serious impact on the country, and
Developing biology in the field of preventive medicine.
In his study, Shirota found that lactic acid bacteria inhibit the growth of harmful bacteria in the intestines.
By 1930, when he received his doctorate in medicine, he had successfully cultivated and reinforced a lactic acid bacteria that was able to survive and enhance the internal organs during intestinal travel.
A healthy stomach gives people a better chance of fighting disease and longevity.
The strain he found was named the casei lactic acid Strain Shirota.
In order to provide this beneficial bacteria to as many people as possible, Shirota has developed an affordable and enjoyable
In 1935, the first fermented beverage was launched in Fukuoka, southern Japan.
According to the packaging in Hong Kong, the original formula has been adjusted, and today the familiar 65 ml bottles contain a drink made of water, skim milk, glucose
Fruit syrup, sucrose, citrus aroma and live bacteria.
The commitment to the founder's vision remains the same today: emphasis on preventive medicine rather than reactive treatment;
Believe that a healthy gut can lead to longevity.
In combination, the company described this as "Shirota-ism”.
Fukuoka was the company's early operating base, and Shirota himself visited customers to explain the health benefits of the drink. Word-of-
Mouth recommendation has helped to expand the brand's visibility while establishing a network of marketing companies called "prevention of bacterial strains Shirota promotion association" across Japan to promote sales.
Marki Maruyama of the public relations department of yakudo said: "At the beginning of the company's establishment, a centralized type of yakudo was sold, mainly through delivery to schools and workplaces.
"A few years later, a diluted version came out and began to be delivered to various families.
The consumer's initial reaction was that it was delicious and sweet.
Sugar was a valuable commodity at that time.
"In 1955, the Shirota Institute for the protection of bacteria was established in Tokyo to promote Shirota's enthusiasm for preventive medicine.
Today, it is called the Central Research Institute of yangleduo.
Also in 1955, yakudo Hong Sha was established to oversee the company's sales network.
The ladies of yalado bowed in 1963, and five years later, the company moved from glass bottles to plastic containers still in use today.
Maruyama said the switch was intended to reduce the weight of bulk goods and eliminate the need to collect empty bottles, resulting in a significant increase in sales.
With Japanese consumers convinced of the benefits of yangleduo, the company has begun to enter new markets.
In 1964, the company launched its first international business in Taiwan.
"When entering a new market, we will carefully consider its culture, customs and other aspects of society," Maruyama said . ".
"No matter in which country, it takes time to communicate our message and let customers know about the value of yardo.
The company insists on local production and local sales.
The production of 10 factories in Japan is purely for the domestic market;
For example, beverages sold in Hong Kong are produced at a factory in Tai Po, north of Hong Kong.
The investment in additional R & D allowed the company to significantly expand its product range, although many of the products were still rooted in Shirota's initial findings, which died in 1982 at the age of 82.
Now, there is less change in heat in yangleduo, while others add iron and calcium to increase health benefits, or add amino acids to people with elevated blood pressure.
The scope of the company has diversified, including yogurt, fermented soy milk, Bansoreicha series of functional beverages and ginseng's Toughman series that inhibit sugar absorption --
It is estimated that there are 39 million kinds of yangleduo products consumed every day in the world.
30 million of them are consumed outside Japan, delivered or purchased through more than 711,000 stores, which store the company's goods.
"One of our most successful overseas markets is Indonesia, and we think this is because we have provided good recruitment and training for our Ms yangledo," Maruyama said . ".
One of the company's latest markets is Myanmar, where a subsidiary was set up in 2015 and a production plant was set up in the suburbs of Yangon in 2017.
A subsidiary and local office has also been opened in the UAE recently, and the company said it wants to use Dubai as a springboard to expand its business to other parts of the Middle East.
After Shirota made the initial breakthrough, he began to focus on the possible positive effects of lactic acid bacteria in protecting the skin and mucosa.
Since then, the company has developed a number of moisturizers and cosmetics, using ingredients from fermented soy milk to the extract of the Mexican spring flower --willow flower.
These products can be delivered regularly by Ms. yangleduo, or they can be provided by the yangleduo beauty consultant who visited the home.
The company is also involved in the pharmaceutical sector, focusing most of its efforts on oncology.
Two drugs for yangleduo are used to treat colon cancer, while others are widely used to treat stomach cancer.
Maruyama noted that there are three factors in being asked to identify the key reasons why yakudo has received such global attention.
"This is a combination of proprietary probiotic research, product development supported by our advanced research and development capabilities, and of course, a unique sales channel that we have with Ms. yangledo.
He added that the company plans to follow the same path as exploring new opportunities overseas in the coming years.
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