coca-cola in u-turn over plastic bottle deposit scheme - empty plastic drinking bottles
After Greenpeace's investigation, Coca-Cola has changed its opposition to the beverage bottle deposit return plan. Internal Coca-
A Coke document specifically for Sky News, requested by Greenpeace, revealed that the company is determined to "counter-attack" to launch a plan in which customers will return beverage bottles and cans in exchange for a deposit.
Deposit return plan (DRS)
The project is supported by many environmental activists who believe it will reduce waste emissions and increase recycling.
They accused Coca.
Coke refused to be introduced due to increased costs and logistics.
The Scottish Government is currently reviewing a DRS with a view to re-examiningintroduction. So far, Coca-
Some big beverage companies have joined the opposition to Coke.
However, in a major policy shift,
Coke in the UK says it now supports the launch of DRS in Scotland. A Coca-
A Coke spokesperson told Sky News: "Our sustainable packaging review is in progress, but it is clear from our conversation with experts that it is time to try new interventions, such
A deposit return plan has been designed for beverage containers, starting with Scotland, which is in conversation.
"We have also been talking and listening to our consumers and learning about 2 out of 3 (63%)
Half of them support the introduction of a deposit return system in the UK (51%)
By doing so, they are more likely to recycle.
"Based on our experience elsewhere in Europe, we know that if the deposit plans are part of an overall circular economy strategy developed in partnership with all industry stakeholders, then they can work.
"We are willing to explore any well --thought-
Through initiatives that have the potential to increase recycling and reduce waste.
"We hope to announce the results of the review and our new sustainable packaging strategy in the summer and continue to work hard to find new ways to minimize the material we use; reduce waste;
And work with others to improve recovery rates across the UK.
Louise Edge, a senior marine activist at Greenpeace, said: "After Greenpeace's investigation of coca
Coca-Cola lobby against the bottle-keeping plan and we welcome the change very much.
The public, politicians and industry are increasingly supporting the deposit scheme, which can play a key role in reducing the amount of plastic that eventually enters our oceans and landfills.
"But with as many as 12 million tons of plastic entering the ocean every year, the company needs to step up its efforts to address the bigger challenges, especially the leading brands like Coca-Cola, which are significantly reducing the plastic footprint.
Companies like coca
Coke must have an ambitious plan to recycle 100% of the content away from the single era
Use plastic at once.
Only if these companies are responsible for the life of the bottles they sell, will we shut down 16 million plastic bottles dumped every day in the UK and continue to pollute our beaches, land and oceans ".
Richard Lochhead MSP welcomed the announcement, which until recently had been the Scottish minister of environment overseeing the DRS debate.
He said: "This change from the world's largest soft drink company is a very popular and very important development in the campaign to introduce deposit and return plans for beverage containers to improve recycling and garbage disposal.
"It's refreshing that after studying how this program works in countries around the world, such important players in the industry are willing to change their minds.
"This has injected momentum and credibility into the Scottish debate, and we can lead the UK on this issue, which has helped bring this transformative policy one step closer.
"There is no doubt that the Scottish Government and the governments of the UK and the whole world will sit still.
"Since Coca-Cola has admitted that the deposit and return plan is the real thing, it is hoped that other beverage companies will follow suit.